Touch4Good uses street banners, bicycle tubes and computer boards to make fashionable items such as bags, pencil cases, wallets and other accessories. Touch4Good touch4good.com www.facebook.com www.youtube.com Upcycling, not recycling By Lim Yun Suk | Posted: 15 June 2011 1628 hrs SEOUL: Most people start a business hoping to succeed and make big money, but one company in South Korea is hoping to close its business as soon as possible, if it will help the environment. “When we first started it wasn’t to recyle billboards or advertising banners, but to try and grab the attention of people who didn’t care about the environment,” said CEO of Touch4Good, Ms Park Mi Hyun. “We wanted people to see that they should use these advertising tools if they really felt they needed to. When people stop using unnecessary things, there won’t be a need for a company like us.” Touch4Good uses street banners, bicycle tubes and computer boards – to make fashionable items such as bags, pencil cases, wallets and other accessories. The CEO explained how her company is upcycling – and not recycling. “We see ourselves as the upcycling brand, not recycling. People might see these products as goods to be discarded, but what we do is add some interesting designs and quality to them, and turn them into new products,” said Ms Park. The products are sold both online and in stores. The store ‘Little Farmers’ sells a variety of products from different companies – but they are all eco-friendly. The store …
Upcycling: Create Beautiful Things with the Stuff You Already Have
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